Google has developed an algorithm that enable phone to understand sign language. The firm hasn’t applied it to create a product yet, but it is an important step toward new forms of digital communication. How does it work? The new project comes from Google’s AI labs, using machine learning to ‘infer’ 21 points on a…
Neuromarketing, what is it and why is it so controversial?
According to Harvard Business School Professor Emeritus Gerald Zaltman, 95% of purchase decisions are made by the subconscious. What is Neuromarketing? In simple words, Neuromarketing is the application of Neuroscience to the field of Marketing. Neuroscience is a branch of science that studies our “anatomy, physiology, biochemistry, molecular biology of nerves and nervous tissue and…
Why the field of marketing is destined to be human-less
Faster, objective, accurate, updated. AI open new possibilities as it doesn’t think like a human. It thinks like a machine. AI is not limited by feelings, likes or dislikes, physical needs, time or a limited amount of information than the human brain can process. The wonderful gift of Big Data One of the game changers…