Neuromarketing, what is it and why is it so controversial?

According to Harvard Business School Professor Emeritus Gerald Zaltman, 95% of purchase decisions are made by the subconscious. What is Neuromarketing? In simple words, Neuromarketing is the application of Neuroscience to the field of Marketing. Neuroscience is a branch of science that studies our ÔÇťanatomy, physiology, biochemistry, molecular biology of nerves and nervous tissue and…

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10 Chrome Extensions That 2017 Marketers Need To Be Using Today

Are you on the constant look out to improve your digital marketing? Do you want tools that will help you get the job done? Here are 10 Chrome extensions that every smart digital marketer in 2017 should have.   1. Sidekick By HubSpot Sidekick , a sales and lead generation Chrome extension by Hubspot, is…

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