Are you a business owner? Follow the advice of our marketing experts to set up your digital marketing campaign step by step and attract more clients! When setting up a business, marketing is often overlooked. Business owners tend to focus their effort and resources on accounting and production. BIG MISTAKE! Marketing is the face of…
The challenge of retaining your customer in a competitive industry
The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – (Marketing Metrics). Customer retention leads to higher ROI than customer acquisition, as customer acquisition requires to spend more effort and resources to get a new client than keep serving an existing one. You…