What is the best option to increase your sales: SEO or Google Ads?

When meeting clients, I often have to explain the difference between SEO and Google Adwords campaigns, and which one is the best for their business. Digital marketing is a complex art and can be difficult to understand. I hope this article will clarify this topic for you. What is the difference? SEO stands for Search…

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How to use Remarketing as an effective advertising strategy?

Remarketing Done Right!   Have you ever noticed that you keep getting the ads of certain websites even weeks after you visited them? That is called Remarketing! Let’s take a journey on understanding Remarketing as an effective advertising strategy. Did you know, according to Google experts, only 2-4% of website visits result in a transaction?…