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If you are a business owner or a CMO, you are very likely cringe or feel “Ah! Do I need to keep paying for this SEO thing?!” when you hear the term “SEO” (search engine optimization), because let’s face it — SEO is hard and is surely not the quickest return-on-investment marketing tactic to plan, strategize…
Do you often feel like your agency is walking slower than your aunt Janet who has a nagging back pain? Does it feel like you’re silly couch potato and your mate’s agency is killing it out there with 5K-10k worth of clients every weekend? How does he even do it? He’s most probably not doing…
You’ve certainly come across the term “SEO” but are you really sure what this SEO thingy is all about? What is Search Engine Optimization? Search Engine Optimization (SEO) is the systematic process of progressively improving the internal as well as external features and content of a website, or Web page, to increase the domain’s…
Need for SEO Imagine the picture of a balloon. How do you think the Search Engines we use everyday describe this image? Do you think they can get as specific as humans? A red color balloon made of rubber, filled with air which is aiming towards the sky! All this information, one can only wonder how they…
Search Marketing – The Road to getting Traffic to your Website! How to bring visitors to my site’s content? How to know my customers’ search intent? How to increase the visibility or ranking of my website? Unfortunately, these are the questions many online business owners generally stumble upon when they fail to generate return online.…
Facebook is unveiling a number of new tools that give marketers greater insights and take a deeper dive into campaign performances. This move aims at providing greater transparency about how ads are performing on the world’s most used social network. Earlier today, Facebook announced a redesign of its Delivery Insights dashboard. The dashboard will come…
Remarketing Done Right! Have you ever noticed that you keep getting the ads of certain websites even weeks after you visited them? That is called Remarketing! Let’s take a journey on understanding Remarketing as an effective advertising strategy. Did you know, according to Google experts, only 2-4% of website visits result in a transaction?…