What is the best option to increase your sales: SEO or Google Ads?

When meeting clients, I often have to explain the difference between SEO and Google Adwords campaigns, and which one is the best for their business. Digital marketing is a complex art and can be difficult to understand. I hope this article will clarify this topic for you. What is the difference? SEO stands for Search…

The plumber’s “How to do your marketing” guide: Create amazing content !

Part II Last week’s Foxy Insight’s article “The plumber’s “How to do your marketing” guide:  10 expert tips (Part I)” explained all the part of marketing to focus on. In this article, we established that as there were two distinct types of services and clientele, and therefore, your content should be different according to which…

Neuromarketing, what is it and why is it so controversial?

According to Harvard Business School Professor Emeritus Gerald Zaltman, 95% of purchase decisions are made by the subconscious. What is Neuromarketing? In simple words, Neuromarketing is the application of Neuroscience to the field of Marketing. Neuroscience is a branch of science that studies our “anatomy, physiology, biochemistry, molecular biology of nerves and nervous tissue and…

7 simple tips for a successful tradesman business to reach more clients

Every industry faces their own challenges. For tradies, those challenges are often the local competition and difficulties to reach clients. The Foxynet Solutions team came up with a list of tips to help Tradesmen to increase their audience reach and improve their brand image. 1-     Target local community Spending money on advertisement large-scale if you…