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When meeting clients, I often have to explain the difference between SEO and Google Adwords campaigns, and which one is the best for their business. Digital marketing is a complex art and can be difficult to understand. I hope this article will clarify this topic for you. What is the difference? SEO stands for Search…
Part II Last week’s Foxy Insight’s article “The plumber’s “How to do your marketing” guide: 10 expert tips (Part I)” explained all the part of marketing to focus on. In this article, we established that as there were two distinct types of services and clientele, and therefore, your content should be different according to which…
Are you a business owner that’s not sure on how websites should look & feel and want to know how to get the basics right? Here’s a list of points we recommend that you follow in order to have a website that stands out and looks apart from the rest, without breaking your bank. 1.…
Why are social media such a big deal when it comes to advertising? The reason is quite simple, it’s the best way to target a large amount of people who are or could be interested in your products, services or content in a very direct manner. Here are few statistics that will help you to…
According to Harvard Business School Professor Emeritus Gerald Zaltman, 95% of purchase decisions are made by the subconscious. What is Neuromarketing? In simple words, Neuromarketing is the application of Neuroscience to the field of Marketing. Neuroscience is a branch of science that studies our “anatomy, physiology, biochemistry, molecular biology of nerves and nervous tissue and…
Every industry faces their own challenges. For tradies, those challenges are often the local competition and difficulties to reach clients. The Foxynet Solutions team came up with a list of tips to help Tradesmen to increase their audience reach and improve their brand image. 1- Target local community Spending money on advertisement large-scale if you…
Faster, objective, accurate, updated. AI open new possibilities as it doesn’t think like a human. It thinks like a machine. AI is not limited by feelings, likes or dislikes, physical needs, time or a limited amount of information than the human brain can process. The wonderful gift of Big Data One of the game changers…
Automation is the future of all things digital, and marketing automation is proof of that. The automated marketing industry is set to to expand by 8.55 percent this year, making it a $5.5 billion industry by the end of 2019. Given the benefits, it is quite obvious why businesses are investing in AI based marketing activities. Here’s…
Your marketing strategy is the link that enable you to communicate to existing and potential clients. If you have a limited budget but are willing to spend time on it on a regular basis, you can still generate profitable results. In this article we walk you through the best practices in marketing on a budget.…
Digital marketing landscapes seem to be changing every day; in fact, every second. Algorithms, principles, and methodologies are evolving every minute. The advent of Artificial Intelligence has, of course, contributed to the revolution. And this is just the beginning; the future has a lot more possibilities to bring in! Explore this infographic by our talented…