Here’s why your marketing is incomplete in 2017 without Facebook ads.
Facebook is a powerful platform that leads the Social Media pathway in increasing brand exposure and traffic for your business by creating loyal customers and generating valuable leads and sales.
With the use of Facebook ads, it’s never been cheaper to build your brand and create new demand for your products and services.
If you aren’t already using Facebook ads to grow your business, many marketers might think you’re crazy. Facebook ads should be your #1 marketing priority if you want to grow your business like crazy.
Here are 7 Smart Reasons You Need to Be Using Facebook Ads Right Now.
1. People Spend an Absurd Amount of Time on Facebook
Facebook is simply too big and important for anyone to ignore. A simple search will show that over 41 million businesses already have a Facebook page.
On average, a person with a smart phone or laptop spends 28% of their time on social networks. According to Business intelligence startup Domo, every minute, Facebook users engage in more than 4.1 million posts and photos.
Facebook has a massive user base, that’s constantly engaged in several postings, comments, pictures and videos, and they spends an absurd amount of time there every single day of every month throughout the year.
In-spite of all of this, Facebook only has 2 million active advertisers? What?
Talk about an clarity and opportunity!
2. Over 1 Billion Users and Counting
Facebook is a big deal, in-case you’re still wondering.
According to the latest numbers announced by Mark Zuckerberg, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile. This is way too big an audience for any industry and right now, there’s enough cake for all.
Within this enormous customer base lie your future clients and business prospects. Most of them use Facebook each and every day of the year. Its your chance to connect with them.
Facebook ads will help you reach out to the right audience for you.
3. Facebook’s Organic Reach Is On Life Support
FACT: If you are business page on Facebook, less than 0.5% of your fans and followers on average, will ever see your posts and updates.
Its incredibly sad, but harshly true.
Over the last few years, Facebook has strategically been reducing the visibility of business pages in-order to make businesses depend on Facebook ads.
So now, ‘You need to use Facebook ads if you want consumers to discover your business.’ There is absolutely no two-ways about it.
The good news is that Facebook won’t make you go broke? You don’t need a huge budget to make profits off Facebook ads.
You can start off with as low as $5 and reach out a decent number of customers. A good, inexpensive budget of $50 will get your message in front of 5,000 to 10,000 people.
4. High Scalablility in Content Promotion
When you create great content, you want every body to know about it. That’s exactly why you share it on your page, your wall, on your friend’s wall, other groups and even send them on messenger so often.
But sadly, this isn’t enough on Facebook.
Facebook Ads will amplify the outreach of your uniquely curated content.
By using Facebook adverts, your will far more many people than it would have organically.
It will generate more engagements, and remember, engagement snowballs as you go on social media.
5. Incredible Targeting
Facebook is one of the most powerful and target oriented ad platforms available to us.
Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, connections, earnings, preferences and so much more. How awesome is that?!
But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. You can:
- Tap into recent purchase behavior.
- Get creative with life-event targeting.
- Use custom audiences to nurture leads and build loyalty.
- Create audiences that look like your own targets (“lookalike audiences”).
- Layer targeting options to get super granular with your targeting.
6. Remarketing = Incredibly Powerful Strategy
According to Facebook studies, remarketing, on average, boost posts engagement rates x 3 and increases conversion rates x 2.
You’ll be losing out on a lot if you aren’t using remarketing for your hard offers–your sign-ups, consultations, downloads, etc.
Another potentially huge win for retail businesses: combine remarketing with Facebook product ads.
Want to know about remarketing? Read this:How to use Remarketing as an effective advertising strategy?
7. Powerful Tools
Facebook is unveiling a number of new tools that give marketers greater insights and take a deeper dive into campaign performances. This move aims at providing greater transparency about how ads are performing on the world’s most used social network.
Facebook ad tools allow you to measure your progress, see what’s working and what’s not and enable businesses to harness the power of social media to the fullest.