Digital marketing agencies and the new so-called-gurus would often tell you to use remarketing to increase sales, but would seldom tell you how. In fact, to give these simple instructions you’ll be charged almost $100/hour as consultancy fees. Don’t worry, I’m not selling you anything. At Foxynet Solutions we believe that everyone should know the basics of online business. As a fast-growing digital marketing agency in Sydney, we take immense pride in working with well-informed clients and love to engage with our fans.
For everyday users, an ad in their Facebook feed for a recently visited site might seem like magic or a digital way of being stalked.
To business owners, entrepreneurs, digital marketer, and today’s wannaprenures, retargeting is one of the most efficient and effective methods of converting visitors into customers – this method often yields the highest returns on ad spend for advertisers.
The basics of setting up a Facebook retargeting campaign are remarkably easy- figuratively, anyone can do it, including your aunt Sarah who calls you every time she tries to text.
Here’s a beginner’s guide to creating and understanding Facebook retargeting campaigns.
(Foxynet Customers: Don’t worry. Your favourite digital marketing agency in Sydney has you covered. We are already implementing retargeting ads for you)
How do retargeting ads work?
Let’s start at the very beginning? As per retargeter.com, retargeting is the most effective way to targets your ads on Facebook to people who have already visited your site. It allows you to focus on the people who are warm (in-market) and remind them how great your services are or product is.
The infographic below from roarlocal.com explains the process:
5 Step Formula to Creating Facebook Retargeting Ads
Now that you understand the process, let’s begin!
1. Log in to your Facebook Ads Manager and select Audiences
You’ll find Audiences in the drop-down menu when you click on Business Manager at the top left-hand side of the screen.
2. Click on Create Audience and select Custom Audiences
Again, you’ll find Create Audience at the top left on your screen. For retargeting, we’re going to select Custom Audience, which will allow us to set up a campaign that reaches people who visited a website.
If you are a digital marketing agency in Sydney or anywhere in Australia, and would like to Partner with us, email us a proposal & we’ll be glad to collaborate.
3. Select Website Traffic
You have some options here, but for retargeting, we’re going to focus on website traffic so that we’re reaching the people who got to your site.
4. Select your target audience from the dropdown menu
You’ll be taken to a screen, as seen below, that allows you to create your audience. You have the option of targeting the following:
- Anyone who visits your website
- People who visit specific pages
- People visiting specific web pages but not others
- People who haven’t visited in a certain amount of time
- Custom combination
Just to show you how it looks, we set up a custom audience targeting people who visit our blog. As you can see above, you can target a date range, give it a name, and you’re ready to get started.
5. Get your pixel code and place it on your website
If you don’t already have pixel (tracking) code on your website, you’ll need to create one.
Here’s how to create a Facebook Pixel:
Within “Audiences”, you’ll find your new retargeting campaign. Select it, and then click on Actions and click View Panel in the dropdown menu, as you see below.
Your unique Pixel code will be generated. See below:
Paste the code into your website as per your website platform. On creating the pixel, Facebook will show you how to install it.
And now you’re ready to rock and roll!
Please note: Running a profitable and sustainable business requires more than just ads. You also need SEO- the most vital online element for any website. To know more about SEO, read our beginers gude.
We also happen to be a leading SEO digital marketing agency in Sydney. If you would like us to get your website #1 rank on Google, don’t hesitate in contacting us. If you’re not in Sydney, don’t worry. We can provide a consultation via Skype!
Now Go Retarget & Get Those Sales!