You’ve certainly come across the term “SEO” but are you really sure what this SEO thingy is all about?


search engine optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the systematic process of progressively improving the internal as well as external features and content of a website, or Web page, to increase the domain’s organic visibility for search engines such as Google, Bing, and Yahoo. The process isn’t simple, and the results aren’t fast. But without SEO, you’re probably going to miss out heavily in the long run. SEO activities involve changes being made to the website’s HTML code and content to make it more search engine friendly, and then promoting the site through white hat (technical term for good trust worthy honest methods) back-links to increase its relevance on the World Wide Web.

Most search engines, especially Google®, give significant importance to the number of white hat links pointing towards your website. This is of primary importance for ranking of your site. These external links are called back links.

Once the search engines are alerted to your website’s presence, they send Web crawlers to scan the code and content of your site and index the information. If your website lacks unique content or has pages that aren’t too user friendly, you’re most probably going to be punished by search engines. This allows the search engine bugs and crawlers to determine when and where your website displays on a search-engine result page.

The page content should be always be inviting, brief, and — within reasonable limits (not too much, not too little)— contain as many of the site’s keywords as possible. But make sure you don’t over do it. Search Engines are smart. They can tell you’re faking it just to show that you are making it.

Why should you care about SEO?

You’ve heard the phrase “Location, location, location!” and its importance when shopping for business real estate.It’s the same thing for your website too. According to research, the higher your site is listed as a search result, the more traffic and trust you are going to get.

Quality traffic means better leads, which means increased revenue and of course, increased publicity. Search engine traffic can often lead to an organization’s success or failure. So be patient and keep focusing on search engine optimization.

The ultimate goal of SEO is to land your website in the top few pages of a search results page for a selected set of keywords. This is not easy. It takes a lot of time and constant tweaking to increase your search engine rankings. Give yourself at least 5 months to start ranking on major search engines. Once you start ranking, it won’t be too long before you appear of the first few pages of search engine results.

To assist you with the process, Foxynet Solutions guides you through optimizing your website for search engine inclusion. We start by analyzing your site by applying various rules based on what search engines see when they visit your site; then recommend changes to your website and structure; implement keywords on your pages and carry out the tedious task of generating premium white hat back-links for your website. This way, we ensure you’re always on top and your business is getting the attention it truly deserves.

We hope this article on search engine optimization was useful to you. If like what you read, subscribe to our newsletter, and like and share this article on your social profiles.

Foxynet Solutions provides the ultimate search engine optimisation services in Sydney and across Australia. Click here to book your FREE Consultation on how to double your traffic and leads


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