I’m certain I’m just another person among heaps of there’s who feel as though they’re suffocating in an ocean full of emails. Many a times, no matter how good your emails might be, they simply go unanswered. I’ll admit, I’m guilty too of being a part of this commotion, of the nonreplies, especially when my emails start piling up.

This isn’t too helpful for those who’s careers involve bucket loads of emails, especially when it’s imperative to get a response. Boomerang, an essential marketer’s Google Chrome extension, did an intensive research to analyse how the closing language of an email affected the response rate it received. Boomerang’s data scientist, Brendan Greenley wrote on the Boomerang blog, “We looked at closings in over 350,000 email threads, and found that certain email closings deliver higher response rates.”

But do all emails really need to response? Not according to the experts. This is exactly why Boomerang ran a variation of tests that looked at threads whose initial email contained a question mark, meaning the initiator of the conversation was likely looking for a reply.

Which sign-off do you reckon is ideal for professional emails?

Take a guess!

  • Sincerely
  • Cheers
  • Warmly
  • Thanks
  • Regards
  • Best
  • Take care
  • Ciao
  • Talk soon
  • Looking forward to your thoughts
  • Your initials
  • [No closing at all]

So, what’s the answer? The one’s that showcased and expressed a sense of gratitude.

Greenley writes, “Emails that closed with a variation of thank you got significantly more responses than emails ending with other popular closings.” The exact figures are:

  • Thanks in advance had a 65.7 percent response rate
  • Thank you got 57.9 percent response rate
  • Sign-offs that included some sort of expression of gratitude had a 36 percent relative increase in average response rate.

The worst way to end your emails

You’re probably a victim of this too. I’ve been guilty too.

Regards & Best are the worst ways to end an email. Boomerang found best to be by far the worst sign-off to use.

Having said all of this, of course, the subject line, tone, length, and content is of prime importance too. You can’t write a long-winded, confusing, and unkind email, then simply end with “Thanks!” and expect a reply.

Want to know more about how to maximize your email productivity? Check out our post: 10 Chrome extensions that every smart digital marketer in 2017 should have


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