The importance of lifetime customer value

Did you know that Increasing customer retention rates by 5 % increases profits by 25% to 95% (Harvard Business Review)? Here is another interesting statistic: “89% of consumers have switched to doing business with a competitor following a poor customer experience.” You can have the best marketing strategy for customer acquisition but if your customer…

The plumber’s “How to do your marketing” guide: Create amazing content !

Part II Last week’s Foxy Insight’s article “The plumber’s “How to do your marketing” guide:  10 expert tips (Part I)” explained all the part of marketing to focus on. In this article, we established that as there were two distinct types of services and clientele, and therefore, your content should be different according to which…

“How to do your marketing” for plumbers: 10 expert tips

Part I Are you a plumber starting up your own business? Or are you already set up and want to reach new clients? Digital marketing campaigns are not easy to implement with but are mandatory to beat your competitors! Here at Foxynet Solutions, we came up with a step by step guide “Marketing for plumbers”…