What is the best option to increase your sales: SEO or Google Ads?

When meeting clients, I often have to explain the difference between SEO and Google Adwords campaigns, and which one is the best for their business. Digital marketing is a complex art and can be difficult to understand. I hope this article will clarify this topic for you. What is the difference? SEO stands for Search…

New Google AI algorithm will enable smart phones to read sign language

Google has developed an algorithm that enable phone to understand sign language. The firm hasn’t applied it to create a product yet, but it is an important step toward new forms of digital communication. How does it work? The new project comes from Google’s AI labs, using machine learning to ‘infer’ 21 points on a…

The importance of lifetime customer value

Did you know that Increasing customer retention rates by 5 % increases profits by 25% to 95% (Harvard Business Review)? Here is another interesting statistic: “89% of consumers have switched to doing business with a competitor following a poor customer experience.” You can have the best marketing strategy for customer acquisition but if your customer…

The plumber’s “How to do your marketing” guide: Create amazing content !

Part II Last week’s Foxy Insight’s article “The plumber’s “How to do your marketing” guide:  10 expert tips (Part I)” explained all the part of marketing to focus on. In this article, we established that as there were two distinct types of services and clientele, and therefore, your content should be different according to which…

“How to do your marketing” for plumbers: 10 expert tips

Part I Are you a plumber starting up your own business? Or are you already set up and want to reach new clients? Digital marketing campaigns are not easy to implement with but are mandatory to beat your competitors! Here at Foxynet Solutions, we came up with a step by step guide “Marketing for plumbers”…

How To Set Up Your Business Marketing: The 7 fundamental steps

Are you a business owner? Follow the advice of our marketing experts to set up your digital marketing campaign step by step and attract more clients! When setting up a business, marketing is often overlooked. Business owners tend to focus their effort and resources on accounting and production. BIG MISTAKE! Marketing is the face of…

Neuromarketing, what is it and why is it so controversial?

According to Harvard Business School Professor Emeritus Gerald Zaltman, 95% of purchase decisions are made by the subconscious. What is Neuromarketing? In simple words, Neuromarketing is the application of Neuroscience to the field of Marketing. Neuroscience is a branch of science that studies our “anatomy, physiology, biochemistry, molecular biology of nerves and nervous tissue and…

The challenge of retaining your customer in a competitive industry

The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – (Marketing Metrics). Customer retention leads to higher ROI than customer acquisition, as customer acquisition requires to spend more effort and resources to get a new client than keep serving an existing one. You…