We are exposed to between 4.000 and 10.000 advertisements per day, depending on where you live and how much time you spend online.
We ignore most of those advertisements as there are too many of them. So why keep spending your marketing budget on advertisements that are not going to be noticed? What do all successful marketing campaigns have in common? They are remarkable!
Seth Godin’s Purple Cow theory.
Seth Godin is an entrepreneur, best-selling author, and marketing expert who thinks about the marketing of ideas in the digital age. He defines remarkable as “Worth making a remark about” and believe it is key to success. The following theory is theory from his book “Purple Cow: Transform Your Business by Being Remarkable”. Let’s see you are driving and you see a cow. The chances are that you won’t really pay attention to it, it’s just a cow. Now let’s say the cow is purple. You will definitely notice it and be intrigued. But if all cows were purple, you would get bored too.
By doing the same than everyone else, how to you expect people to notice you or your brand? Foxynet Solutions came up with three tips to become a purple cow!
Analyse what your competitors are doing.
Executing a competition analysis is mandatory before creating any marketing campaign! Find out what is working for your competitors and do it better!
Targeting – targeting – targeting!
Sell to people who are ready to listen. The spray and pray strategy only applies to big brands who sale products that everyone use such as grocery stores. The digital age offers us the opportunity to target our audience with high precision. Google and Facebook offer detailed metrics to select and target the people you want to reach. Contact us to know more about targeting Google and Facebook ad campaigns.
Touch people in the way they are not expecting it.
Be different, be creative, offer added value. When you are creating your marketing strategy, focus on standing out, you want your audience to remember your brand.
Need more tips? Maybe read our articles “The challenge of retaining your customer in a competitive industry” or “How to set up your marketing: the 7 fundamental steps.”
Contact our Foxynet Solutions team for your webdesign and marketing campaign in Sydney!
Seth Godin Ted Talk “How to get your ideas to spread”