Are you a plumber starting up your own business? Or are you already set up and want to reach new clients?
Digital marketing campaigns are not easy to implement with but are mandatory to beat your competitors! Here at Foxynet Solutions, we came up with a step by step guide “Marketing for plumbers” to get more leads!
First, it’s important to understand that there are 2 different type of clientele and services in the plumbing market: Emergency plumbing and Installation or routine maintenance.
Therefore, in this article we will explain the main strategy, and next week’s article will be about adapting your content to both markets! Click here for next week’s article The plumber’s “How to do your marketing” guide: Create amazing content !
1. Create your website
Trustworthiness of a website relies foremost on a good first impression which includes the visitor’s perception of the user interface. (Christopher Travis LaValley, University of North Florida.
Your website is extremely important, as it’s the face of your business. The first impression of a website helps to establish brand trust. To create an awesome website, check our article about “How to create a high-quality website” .
2. Index your website in Google business listing
You need to index your local business with Google, all you need is your company name, address, and contact info and access to “Google my business” page.
SEO stands for “search engine optimization” It’s the process of getting traffic from the organic search results on Google or other search engines. This part is very technical and requires to constantly add and update content. Doing it yourself takes a lot of time, the best option will be to outsource it to an SEO agency or a Digital marketing agency.
Click here to contact our Sydney digital marketing agency.
4. Create Engaging content
You need to create engaging content for your website for 2 reasons:
- Improve your SEO. If people like to read your blog or watch your videos, your Google ranking will increase and your website will rank above your competitor’s.
- Engage with clients and show your expertise. People will let you work on and in their home, creating professional and engaging content will show them that you are competent, and they will be more inclined to trust you.
Your content should be adapted to both your audience meaning about
Emergency plumbing and Installation or routine maintenance, which is next week article’s topic.
5. Create social media accounts
Social medias can enable you to communicate and increase your brand awareness, especially if your business is new.
- Facebook is great for business to consumers as it will help you to create awareness within your local community.
- LinkedIn is a professional social media platform, so it will be suitable to your business if you want to work with other companies, such as offices and commercial jobs.
6. Manage online reviews
Online reviews and rating are crucial for service providers.
90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.
Ask your clients to leave a review on Google, Facebook or Yelp!
7. Paid online ads
Google ads is a good option for emergency plumbing services providers. Unlike for installation and maintenance services, people won’t take much time to look at website or blogs, they are panicked and want professionals to help as fast as possible. Google ads make your service listed on the top of the Google search page, and if you are listed as “emergency plumber” you will get calls!
8. Emails marketing
Send newsletters to members of your local community and existing clients, this will help you to raise brand awareness and stay top-of-mind!
9. Network and partners
Network with other local tradies such as electrician or carpenters that you know! Why not also asking to your local hardware store if you can leave some flyers or business cards at the counter?
Digital marketing needs regular and relevant updating to be effective! Post at least 1 time a week on your blog and twice a week on social medias!
Do The Test!
Only 7% of search engine users will ever make it to the third page of the search engine results!
Clear your cache and cookies and type “(your local city) plumber” on Google and check which page your business is ranked and think about the statistics above. Are you loosing business?
If you are interested in developing your digital presence, contact our Sydney Digital Marketing Agency!