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Have you ever clicked on a website and didn’t feel like browsing on it because its design seemed somehow unpleasant or wasn’t appealing to you? Did you know the first impression of a website is decisive for a consumer to decide to purchase your products and services? The choice of colors used in a website…
We are exposed to between 4.000 and 10.000 advertisements per day, depending on where you live and how much time you spend online. We ignore most of those advertisements as there are too many of them. So why keep spending your marketing budget on advertisements that are not going to be noticed? What do all…
Did you know that Increasing customer retention rates by 5 % increases profits by 25% to 95% (Harvard Business Review)? Here is another interesting statistic: “89% of consumers have switched to doing business with a competitor following a poor customer experience.” You can have the best marketing strategy for customer acquisition but if your customer…
Part II Last week’s Foxy Insight’s article “The plumber’s “How to do your marketing” guide: 10 expert tips (Part I)” explained all the part of marketing to focus on. In this article, we established that as there were two distinct types of services and clientele, and therefore, your content should be different according to which…
Part I Are you a plumber starting up your own business? Or are you already set up and want to reach new clients? Digital marketing campaigns are not easy to implement with but are mandatory to beat your competitors! Here at Foxynet Solutions, we came up with a step by step guide “Marketing for plumbers”…
Why are social media such a big deal when it comes to advertising? The reason is quite simple, it’s the best way to target a large amount of people who are or could be interested in your products, services or content in a very direct manner. Here are few statistics that will help you to…
According to Harvard Business School Professor Emeritus Gerald Zaltman, 95% of purchase decisions are made by the subconscious. What is Neuromarketing? In simple words, Neuromarketing is the application of Neuroscience to the field of Marketing. Neuroscience is a branch of science that studies our “anatomy, physiology, biochemistry, molecular biology of nerves and nervous tissue and…
The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – (Marketing Metrics). Customer retention leads to higher ROI than customer acquisition, as customer acquisition requires to spend more effort and resources to get a new client than keep serving an existing one. You…
Every industry faces their own challenges. For tradies, those challenges are often the local competition and difficulties to reach clients. The Foxynet Solutions team came up with a list of tips to help Tradesmen to increase their audience reach and improve their brand image. 1- Target local community Spending money on advertisement large-scale if you…
Faster, objective, accurate, updated. AI open new possibilities as it doesn’t think like a human. It thinks like a machine. AI is not limited by feelings, likes or dislikes, physical needs, time or a limited amount of information than the human brain can process. The wonderful gift of Big Data One of the game changers…