Why are social media such a big deal when it comes to advertising? The reason is quite simple, it’s the best way to target a large amount of people who are or could be interested in your products, services or content in a very direct manner. Here are few statistics that will help you to…
Neuromarketing, what is it and why is it so controversial?
According to Harvard Business School Professor Emeritus Gerald Zaltman, 95% of purchase decisions are made by the subconscious. What is Neuromarketing? In simple words, Neuromarketing is the application of Neuroscience to the field of Marketing. Neuroscience is a branch of science that studies our “anatomy, physiology, biochemistry, molecular biology of nerves and nervous tissue and…
The challenge of retaining your customer in a competitive industry
The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – (Marketing Metrics). Customer retention leads to higher ROI than customer acquisition, as customer acquisition requires to spend more effort and resources to get a new client than keep serving an existing one. You…
7 simple tips for a successful tradesman business to reach more clients
Every industry faces their own challenges. For tradies, those challenges are often the local competition and difficulties to reach clients. The Foxynet Solutions team came up with a list of tips to help Tradesmen to increase their audience reach and improve their brand image. 1- Target local community Spending money on advertisement large-scale if you…
Why the field of marketing is destined to be human-less
Faster, objective, accurate, updated. AI open new possibilities as it doesn’t think like a human. It thinks like a machine. AI is not limited by feelings, likes or dislikes, physical needs, time or a limited amount of information than the human brain can process. The wonderful gift of Big Data One of the game changers…
9 Ways To Optimise Your Marketing With a Limited Budget
Your marketing strategy is the link that enable you to communicate to existing and potential clients. If you have a limited budget but are willing to spend time on it on a regular basis, you can still generate profitable results. In this article we walk you through the best practices in marketing on a budget.…